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Tavern Direct is a philanthropic venture founded with a commitment to supporting the National Center for Missing & Exploited Children’s® (NCMEC) efforts to provide education about how to keep every child safer. At Tavern Direct we are committed to helping NCMEC. Through the sales of our products, we will donate funds for outreach programs that educate children on safety and prevention of abduction and sexual exploitation. Our goal is to reach sales of $50 million. To reach our goal, we need your help. When you buy on, we donate 50 cents for every product you buy. Help us help-buy Tavern Direct products and share our story with your friends.

Why do we need to educate our children?

The sexual victimization of children is overwhelming. 1 in 5 girls and 1 in 10 boys will be sexually victimized before adulthood. 800,000 children under-18 years old are missing each year, with an average of 2,000 children reported missing each day. Of these, 115 children are the victims of “stereotypical” kidnapping, which are cases that involve someone the child does not know, or knows only slightly. But another 56,700 of cases involve children who actually know their victimizer, many times a family member or friend.

Research has found that children who participate in school-based victimization prevention programs not only demonstrate greater knowledge about sexual abuse but also are more likely to protect themselves when threatened or victimized. (Finkelhor & Dzuiba-Leatherman, 1995).

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